Uncover detailed information about your products (and the competition!) including subtle differences in important sensory attributes
Techniques to record observations, comments, thoughts and feelings of your target consumers
We can train and mentor your staff on a range of Sensory testing topics to get them up to speed.
We understand that every product and project is unique. Together, we clearly define your goals so we can recommend the optimal approach to sensory or consumer testing.
Our goal is to provide you with research results that are actionable and translatable.
Based on your project needs, we’ll create a plan that describes or summarizes past and present data, providing you with accessible data insights - including what exactly it is and what benefits it has.
Some of our descriptive offerings include:
- Descriptive testing
- Discrimination testing
- Quality assurance/quality control
- Shelf life & storage studies
- Product matching
When your project requires data that doesn’t show up in numerical form, we utilize qualitative testing techniques to record observations, comments, thoughts and feelings of your target consumers.
Some of our qualitative offers include:
- On-site qualitative testing
- Exit or peel-off interviews
- Ethnographic research
- Ongoing consumer panels
When your project is seeking numerical measurements, we’ll create a plan that uncovers data that defines how many, how often, and how much.
Some of our quantitative offerings include:
- Central location testing (CLT)
- Home use testing (HUT)
- Internet studies
- Claims substantiation
- Product optimization and development
- Consumer acceptance and preference
- Competitive benchmarking
Ready for your team to learn more about what we do and how we do it? We can train and mentor your staff on a range of sensory testing topics to get them up to speed.
Some of our training offerings include:
- Sensory evaluation 101
- Descriptive panel training
- QA/QC Plant training
Whether your organization is without a consumer research department or you’re growing in the industry, we can moderate and facilitate your research.
Some of our moderating offerings include:
- Executive consulting
- Expert witness
- Sensory management consultant