Full Service End-to-End Innovation and Research
For over 30 years, we have delivered actionable research solutions through foundational research and multi-sensory evaluation. Our mission is to provide the highest standards in innovation tools, testing and research protocol enabling our clients to bring superior products to the world. We provide end-to-end innovation and are experts in Holistic Innovation, Product Research, Food Science, Nutrition, Statistics, Training, and Information Technology.
Consumers evaluate everything with their senses – we can measure that!
Contact us today so we can discuss how we can help.
Start Your ResearchThe Wolf Group Story
Experience the Art of Sensory Science
Mona Wolf was an entrepreneur with a start-up, long before the term was in common use. She started the Wolf Group in her basement with a passion for sensory science and a mission to empower women toward self-sufficiency, all while caring for three children under the age of two. The Wolf Group has grown over 30 years from Mona’s basement to a 22,000 square foot facility with global research capabilities and 40+ employees.
The Wolf Group is a company of innovation and research experts, sensory scientists, food scientists, nutritionists, skilled taste testers, marketing and claims litigation experts. Clients range from small start-ups to Fortune 500 companies and represent categories as diverse as beer and wine, food and snacks, beauty and health, financial and legal.
Well known within the industry, Mona wrote the book on Sensory Science as a founding member of the Society of Sensory Professionals, her leadership with IFT Sensory and Consumer Science Division, and as a committee member, developed ASTM E-18 Sensory Standards. Mona and the Wolf Group have won numerous awards, including the Business Courier’s “Greater Cincinnati’s Best Places to Work”, “Small Business Person of the Year for Ohio” in 2007, and the Athena Award, honoring women who achieved success in their careers and actively assist other women in realizing their full leadership potential. The Wolf Group actively supports the Eve Center, and has an active mentoring and internship program for college students.
Innovation Strategy, Research and Solutions Across Your Product Life Cycle
- Innovation Strategy - Disruptive & Sustaining
- Creative Problem Solving and Ideation Workshops
- Landscape and Opportunity Assessment
- End User Experience
- Cognitive & Behavioral Science
- Ethnographic Research
- In-Market Immersions
- Consumer and Shopper Insights
- In-Context Research
- Concept Development and Optimization
- Concept / Product Fit
- Brand Architecture and Product Line-up
- Product and Formulation Optimization
- Shelf Life Determination
- Sensory Development
- Competitive Response Scenario Planning
- Marketing and Communication Strategies
- Consumer Models / Segmentation
- Claims Development and Defense
- Competitive Assessment and Tracking
- Reformulation and Ingredient Changes
- Product Matching
- Usage and Attitudes Research
- Shopper / Customer Journey Mapping
