KNOWING THE SENSORY METHODOLOGIES

We understand that every product is unique. Wolf Group has a broad range of expertise in both consumer and sensory test methodologies to support everyday business challenges. With a state-of-the art facility, trained panelists, and a large consumer database, Wolf Group is uniquely positioned to provide cost-effective and high-quality research solutions to make informed business decisions. Below is an overview of testing methods that are commonly used in the industry.
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THE CHALLENGE

THE QUESTION

SENSORY METHOD

EXAMPLES

Product Matching

Does a difference exist between a new and an existing product?

Difference Test

Tetrad, and or Triangle Test

Product Optimization

What are the key drivers for the category?

What attributes need improvement?

Difference Test

THEN

Affective Test

Tetrad, and or Triangle Test

Acceptance Test

Cost Reduction

Does a difference exist?

If there is a difference, how do consumers view difference?

Difference Test

Affective Test

Tetrad, and or Triangle Test

Acceptance Test

Quality Control

Are samples taken during production, distribution, and marketing as good as company standards?

Difference Test

Descriptive Test

Tetrad, and or Triangle Test

A well trained descriptive panel monitors many attributes together

Storage Stabililty

When is a difference noticeable during shelf life of a product?

If there is a difference, how do consumers view difference?

Difference Test

Descriptive Test

Affective Test

Tetrad, and or Triangle Test

Acceptance Test

A well trained descriptive panel monitors many attributes together.

Acceptance Test

Consumer Acceptance

Does a product meet consumer needs or does it need more improvement prior to marketing?

Affective Test

Descriptive Test

Acceptance Test: Hedonic Rating, and Intensity Rating Tests (in CLT or HUT)

Descriptive Analysis on product that was tested

Consumer Preference

Do consumers have a preference for the product?

Difference and / or Discriptive Test

THEN

Affective Test

Preference, Acceptance, and / or Attribute Diagnostics

Acceptance Test

Claim Support

What is the target claim on the new or existing product?

 Is there a marketable claim I can make vs. a competitor?

Difference, an / or Descriptive Test

THEN

Affective Test

 Tetrad, Triangle Test, and  / or Descriptive Analysis

Acceptance or Paired Preference Test