The pace of product change is accelerating. To adapt to changes in consumer tastes, your new and reformulated products must reach the marketplace quickly. The Wolf Group helps you target your product by clearly identifying consumer preferences. We then convert those preferences into a language meaningful to your product development team. Shorter response time, fewer false starts, and product iterations as the product progresses from concept to marketplace, mean significant savings to you.

How We Work

At the Wolf Group we understand that every product and project is unique. That is why our studies are customized to meet your needs in the most efficient and cost effective way possible. Together, we clearly define your goals so we can recommend the optimal approach to sensory or consumer testing. We work independently or with your own market research, sensory, product development or quality assurance/control staffs to conduct a wide range of testing including but not limited to:

• Central Location Product Testing
• Focus Groups and Exit Interviews
• Product Optimization Studies
• In-Home Use Tests
• Competitive Benchmarking
• Internet Testing
• Sensory Testing and Descriptive Profiling
• Claim Substantiation and Expert Witness

What We Deliver

Our goal is to provide you with research results that are actionable and translatable immediately upon completion to your product development plan. We can prepare top-line executive overviews (and present them!) for your senior management team. Or develop “blue prints” of a product descriptive profile matched exactly to “consumer speak,” so your R and D developers have a defined plan of action coming out of your research. No guessing about “what a little more salty should be,” or “I wish it were a little sweeter!” We can tell you quantitatively what needs to be done to optimize the product to match consumer expectations.


The Wolf Group has no menu of fixed fees because each project is unique. We welcome the opportunity to discuss your project and to submit a proposal. We also believe in establishing long-term relationships with our clients to be able to provide the highest level of service and support. Please ask us to participate in any RFP initiatives you have for your company as well as proposals on annual contracts.